The influence of social networks on the generation of disinformation in the near future

Abstract

The research aimed to identify how the evolution of communication channels, mass media, and social networks have influenced human behavior, affecting the individual's decision-making processes. The approach was qualitative, descriptive, and literature review, where through a systematic review on the Internet and online scientific databases, the factors that influence and generate misinformation, affecting society's decision-making, were identified. A qualitative study that required tools to investigate how social networks are used and their effectiveness has been created. It was determined that the use of emerging technologies in social networks suggests a development in communications but also dangers in disseminating disinformation.