Factors Affecting the Intention to Use and Electronic Loyalty of Digital Wallet Users in Metropolitan Lima
DOI:
https://doi.org/10.18687/LEIRD2024.1.1.658Palabras clave:
Digital wallet, intention to use, electronic loyalty, UTAUT modelResumen
This study explored the factors that affect the intention to use and electronic loyalty of digital wallet users in Metropolitan Lima, Peru. Using a quantitative approach with a non-experimental and cross-sectional design, data were collected from 208 residents of Metropolitan Lima through a Google questionnaire. The data obtained were analyzed with SPSS statistical software, applying reliability analysis along with normality and hypothesis tests to validate the results. The findings revealed that performance expectancy, effort expectancy, social influence, and facilitating conditions positively affect the intention to use, which, in turn, influences electronic loyalty.
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2024-12-12
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Derechos de autor 2024 LEIRD
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Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.
LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).
Cómo citar
Grimaldo Arana, A. M., Palacios Gallegos, M. I., Jauregui Arroyo, R. R., & Cajavilca Gonzales, B. (2024). Factors Affecting the Intention to Use and Electronic Loyalty of Digital Wallet Users in Metropolitan Lima. LACCEI, 2(11). https://doi.org/10.18687/LEIRD2024.1.1.658