Business perception and change management for the use of virtual reality in an agro-export company
DOI:
https://doi.org/10.18687/LACCEI2024.1.1.1697Keywords:
Business perception, change management, virtual reality, agro-export company, TAM.Abstract
The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.
Downloads
Published
2024-07-27
Issue
Section
Articles
Copyright
Copyright (c) 2024 LACCEI
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
LACCEI retains copyright of all published articles under the terms of its copyright transfer agreement. As the copyright holder, LACCEI distributes the articles to the public under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0).
How to Cite
Yarleque Ayala, L. D. I., Cosio Borda, R. F., Ramírez Briones, L., Noriega Monar, G. M., & Cajavilca Gonzáles, B. (2024). Business perception and change management for the use of virtual reality in an agro-export company. LACCEI, 1(10). https://doi.org/10.18687/LACCEI2024.1.1.1697