CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO

Autores/as

  • Jorge Luis Carrasco Ipanaque Universidad Privada del Norte - (PE), Perú
  • Aldo Medina Gamero Universidad Privada del Norte - (PE), Perú

DOI:

https://doi.org/10.18687/LACCEI2026.1.1.606

Palabras clave:

Consumer insight, customer loyalty, service quality, competitive advantage.

Resumen

This research aimed to determine the relationship between consumer insight and customer loyalty in logistics companies in Callao. The methodology employed was correlational, with a non-experimental, cross-sectional design. A 31-item Likert-type questionnaire was used as the data collection instrument, administered to a sample of 152 employees from logistics companies in Callao. The results showed no significant relationship between the two variables. In conclusion, logistics companies in Callao prioritize other factors, such as job completion, punctuality, and service quality, over considering customer preferences.

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Publicado

2026-07-27

Número

Vol. 1 Núm. 14 (2026): LACCEI 2026

Sección

Articles

Derechos de autor

Derechos de autor 2026 LACCEI

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Licencia

Licencia Creative Commons

Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.

LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).

Cómo citar

Carrasco Ipanaque, J. L., & Medina Gamero, A. (2026). CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO. LACCEI, 1(14). https://doi.org/10.18687/LACCEI2026.1.1.606

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