CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO

Authors

  • Jorge Luis Carrasco Ipanaque Universidad Privada del Norte - (PE), Perú
  • Aldo Medina Gamero Universidad Privada del Norte - (PE), Perú

DOI:

https://doi.org/10.18687/LACCEI2026.1.1.606

Keywords:

Consumer insight, customer loyalty, service quality, competitive advantage.

Abstract

This research aimed to determine the relationship between consumer insight and customer loyalty in logistics companies in Callao. The methodology employed was correlational, with a non-experimental, cross-sectional design. A 31-item Likert-type questionnaire was used as the data collection instrument, administered to a sample of 152 employees from logistics companies in Callao. The results showed no significant relationship between the two variables. In conclusion, logistics companies in Callao prioritize other factors, such as job completion, punctuality, and service quality, over considering customer preferences.

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Published

2026-07-27

Issue

Vol. 1 No. 14 (2026): LACCEI 2026

Section

Articles

Copyright

Copyright (c) 2026 LACCEI

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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How to Cite

Carrasco Ipanaque, J. L., & Medina Gamero, A. (2026). CONSUMER INSIGHTS AS DETERMINING FACTORS OF CUSTOMER LOYALTY IN LOGISTICS COMPANIES IN CALLAO. LACCEI, 1(14). https://doi.org/10.18687/LACCEI2026.1.1.606

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