Perception of University Students Regarding the Corporate Reputation of a Private University in the City of Trujillo.

Autores/as

  • Adolfo Antenor Jurado Rosas Universidad Privada Antenor Orrego - (PE), Perú
  • Patricia Ismary Barinotto Roncal Universidad Privada Antenor Orrego - (PE), Perú
  • Ricardo Miguel Leon Mantilla Universidad Privada Antenor Orrego - (PE), Perú
  • Dhayana Esther Delgado Almendras Universidad Privada Antenor Orrego - (PE), Perú
  • José Renato Polo Pereda Universidad Privada Antenor Orrego - (PE), Perú
  • Jose Alfredo Castañeda Nassi Universidad Privada Antenor Orrego - (PE), Perú
  • Gladys Ligia Peña Pazos Universidad Privada Antenor Orrego - (PE), Perú

DOI:

https://doi.org/10.18687/LACCEI2024.1.1.334

Palabras clave:

Corporate Reputation, Reputation, Perception, University, and Students.

Resumen

This research aims to assess university students' perceptions of the corporate reputation of a private university in Trujillo. Utilizing the REPTRACK Model, it explores students' views on the university's services. The study, with a mixed approach and descriptive scope, involved 264 students from Trujillo. Methods included a questionnaire and a Focus Group. Results indicated average ratings in Citizenship, Work, and Integrity (Rs=3.4), while Finance scored lower (Rs=2.99), suggesting economic management issues. However, Innovation scored higher (Rs=3.55), indicating adaptability. The Focus Group identified a medium-low reputation, affected by administrative and academic issues, but noted positives like infrastructure quality and flexible payment options for extracurricular activities. Overall, students' evaluation of the university's reputation is neutral.

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Publicado

2024-07-27

Número

Vol. 1 Núm. 10 (2024): LACCEI 2024

Sección

Articles

Derechos de autor

Derechos de autor 2024 LACCEI

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Licencia

Licencia Creative Commons

Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.

LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).

Cómo citar

Jurado Rosas, A. A., Barinotto Roncal, P. I., Leon Mantilla, R. M., Delgado Almendras, D. E., Polo Pereda, J. R., Castañeda Nassi, J. A., & Peña Pazos, G. L. (2024). Perception of University Students Regarding the Corporate Reputation of a Private University in the City of Trujillo. LACCEI, 1(10). https://doi.org/10.18687/LACCEI2024.1.1.334

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