Digital marketing strategies and positioning in SMEs marketing children's clothing.

Abstract

The study for this article was conducted in a small company dedicated to the marketing of children's clothing in order to determine the level of relationship between the digital marketing strategy and positioning in the customers of textile products of the company Chikitines SAC. To find this relationship, a 35-item questionnaire about digital marketing and positioning was developed, and a population of 450 customers was identified, of which 208 individuals were surveyed virtually and in person as a sample. With this it was determined that the relationship between both variables is very high positive with a Spearman's Rho equal to 0.901 and a significance <0.01, which shows that digital marketing strategies have a direct and significant impact on the positioning of the company in the minds of its customers.