CUSTOMER LOYALTY AND SATISFACTION IN A COMPANY IN THE GASTRONOMIC BUSINESS

Resumen

The objective of this research is to determine the correlation between consumer satisfaction and loyalty within the gastronomic industry with regard to the company Wilson 2 Trujillo 2023. For this, a study was carried out with a sample of 50 consumers loyal to the business. This is an applied correlational study of a non-experimental nature, from a methodological point of view. The variables were evaluated using duly validated instruments that demonstrated satisfactory reliability. Subsequently, the collected data were tabulated and graphed using descriptive and inferential statistics. In conclusion, the analysis revealed a strong positive correlation between customer loyalty and customer satisfaction, measured by Spearman's correlation coefficient (0.688). This correlation is statistically significant at the 001 level, where p is less than 5%. The results support the researcher's hypothesis and refute the null hypothesis.