Impact of the Use of Artificial Intelligence in the Planning, Organization and Control of Business Management in SMEs in Chota

Resumen

Abstract- Artificial Intelligence (AI) and business management (BM) complement each other in the commercial development of SMEs, i.e. AI facilitates customer segmentation and drives the development of operations without the need to increase manpower, helping to make decisions based on data analysis. The problem sought to test the relationship between the use of artificial intelligence (AI), in terms of design, planning and implementation with business management, considering planning, organization and control in SMEs in Chota, Peru. The study was a quantitative, non-experimental, cross-sectional correlational design, with a sample of 203 collaborators, who answered two questionnaires; the results show that most SMEs use AI in a limited or partial way, business management is basic, regular and deficient, there is no influence of AI in organizational planning, nor is there evidence of the impact of AI planning on the structural and operational organization, the use of AI is not affecting organizational control and above all there are challenges and opportunities to integrate the use of AI with business management; The research concluded that there is a significant positive relationship between the use of AI, considering its design, planning and implementation dimensions, and organizational management in terms of planning, organization and control in SMEs in Chota, Peru; therefore, the hypothesis is accepted. Key words: Artificial Intelligence, design, planning, implementation, business management, planning, organization and control.