Customer orientation and value generation in a vehicle monitoring company Trujillo

Resumen

The instructions give the basic guidelines for preparing papers for the LEIRD conference proceedings adapted from the IEEE 2-Colum The main objective of the research was to determine the relationship between customer orientation and value generation in a vehicle monitoring company in Trujillo 2024. It was an applied research, with a quantitative approach and a correlational, non-experimental design. The population was 220 clients of the company, the sample consisted of 140 clients, who answered a questionnaire, 8 questions for client orientation and 8 for value generation. The results indicated that there is a strong positive correlation (0.790), the significance level was less than p=0.05 between customer orientation and value generation, suggesting that greater customer orientation significantly improves the perception of value. In addition, it was found that 33.6% of the respondents consider customer orientation as “good” because they have personalized attention, while 22.9% perceive it as “bad”, implying areas for improvement. In conclusion, the study confirms that an effective customer orientation contributes to increase the generation of value in the company.