Influence of content marketing on consumer behavior in veterinary services in Chiclayo
DOI:
https://doi.org/10.18687/LEIRD2025.1.1.849Keywords:
Marketing, consumidor, veterinariasAbstract
The purpose of this scientific article is to analyze the influence of content marketing on consumer behavior in veterinary services in the city of Chiclayo, taking as a case study the “Clinica y Spa Mascotas”. The research was based on a quantitative approach, applied type, with a non-experimental, cross-sectional and correlational design. A validated and reliable questionnaire was used to survey 180 clients. The results showed that there is a significant correlation between content marketing and consumer behavior, explaining 81.5% of its variability. It is concluded that an adequate digital strategy focused on valuable content and loyalty has a positive impact on customer perception, purchase decision and loyalty
Published
2025-12-12
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Section
Articles
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Copyright (c) 2025 LEIRD
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How to Cite
Vallejos Villanueva, A. A., Valderrama Puscan, M. W., & Panta Merino, M. E. (2025). Influence of content marketing on consumer behavior in veterinary services in Chiclayo. LACCEI, 2(13). https://doi.org/10.18687/LEIRD2025.1.1.849