Competitiveness and Trade Dynamics of Hass Avocado in the United States

Resumen

This research analyzes the economic performance of Ecuadorian Hass avocado exports to the U.S. market during the 2020–2024 period. It explores various factors influencing export growth, such as export volume, FOB value, international price trends, and the influence of trade conditions within the American market. The study utilizes a quantitative approach with a descriptive scope and a non-experimental design, supported by the analysis of statistical data from official sources and a survey of stakeholders involved in the production and export of Hass avocados in Ecuador. The results indicate moderate growth in export volume; however, there are limitations in converting this growth into a proportional increase in economic value. Furthermore, the study identifies a high dependency on international prices and a significant influence of U.S. market demands and conditions on the economic outcomes of export activities.