Brooklyn optician-type negotiation strategies and pricing in the aesthetics sector, Comas, 2025

Resumen

The present research aimed to determine the relationship between Brooklyn optician-type negotiation strategies and pricing, contributing to SDG No. 8: Decent Work and Economic Growth. The study was applied, with a quantitative approach, non-experimental design, cross-sectional, correlational level, and hypothetical-deductive method. The population consisted of 3,000 clients in the sector, with a sample of 100 participants selected by convenience. The results, obtained through Spearman's Rho coefficient, showed a medium positive correlation between Brooklyn optician-type negotiation strategies and pricing (ρ = 0.647; p = 0.000). Significant correlations were also found between the clarity of the base price and the cost structure (ρ = 0.625), optional add-ons and competitive analysis (ρ = 0.445), and the influence on the decision with customer perception (ρ = 0.649). It was concluded that negotiation strategies based on transparency, empathy, and perceived value strengthen competitiveness, optimize pricing, and improve consumer confidence in the aesthetics sector.