Semiotics and collective memory in the reinterpretation of the Chimu Hotel in Peru

Resumen

The objective of this research was to analyze the architectural semiotics of the Chimú Hotel and its relationship with collective memory for its re-signification as the articulating axis of the Chimbote boardwalk, Peru 2025. The study adopted a qualitative approach, of a basic type and descriptive level, with a phenomenological and cross-sectional design, oriented towards the symbolic understanding of architectural space. Observation, interview, and documentary analysis techniques were applied, using as instruments the architectural observation form, the semi-structured interview guide, and the historical-documentary file, validated by expert judgment and verified through methodological and source triangulation. The results showed that most participants associate the Chimú Hotel with Chimbote’s urban identity and collective memory, highlighting its modern heritage value and its potential to reactivate citizens’ sense of belonging. In conclusion, architectural semiotics made it possible to understand that the recovery of the building not only revitalizes its urban function but also strengthens cultural identity and the emotional bond of the community with its coastal environment.