Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector

Autores/as

  • Carla Andrade Arteaga Universidad de Guayaquil - (EC)
  • Clara Cabrera Universidad de Guayaquil - (EC)
  • Mariana Lozano Universidad de Guayaquil - (EC)
  • Lourdes Sambonino Universidad de Guayaquil - (EC)

DOI:

https://doi.org/10.18687/LEIRD2023.1.1.228

Palabras clave:

Ecuadorian textile sector, blue ocean strategy, competitiveness, adaptation, innovation.

Resumen

This study aims to explore the implementation of the Blue Ocean Strategy as a strategic planning tool in the Ecuadorian textile sector using a hermeneutic analysis approach. The research employs a qualitative methodology with a descriptive scope and a non-experimental design. Furthermore, it assesses the present state of the Ecuadorian textile industry and examines how the Blue Ocean Strategy can establish a competitive edge in the domestic market by fostering innovation and ongoing enhancement.

Publicado

2023-12-12

Número

Vol. 2 Núm. 9 (2023): LEIRD 2023

Sección

Articles

Licencia

Derechos de autor 2023 LEIRD

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.

Cómo citar

Andrade Arteaga, C., Cabrera, C., Lozano, M., & Sambonino, L. (2023). Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector. LACCEI, 2(9). https://doi.org/10.18687/LEIRD2023.1.1.228

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