Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector

Authors

  • Carla Andrade Arteaga Universidad de Guayaquil - (EC)
  • Clara Cabrera Universidad de Guayaquil - (EC)
  • Mariana Lozano Universidad de Guayaquil - (EC)
  • Lourdes Sambonino Universidad de Guayaquil - (EC)

DOI:

https://doi.org/10.18687/LEIRD2023.1.1.228

Keywords:

Ecuadorian textile sector, blue ocean strategy, competitiveness, adaptation, innovation.

Abstract

This study aims to explore the implementation of the Blue Ocean Strategy as a strategic planning tool in the Ecuadorian textile sector using a hermeneutic analysis approach. The research employs a qualitative methodology with a descriptive scope and a non-experimental design. Furthermore, it assesses the present state of the Ecuadorian textile industry and examines how the Blue Ocean Strategy can establish a competitive edge in the domestic market by fostering innovation and ongoing enhancement.

Published

2023-12-12

Issue

Vol. 2 No. 9 (2023): LEIRD 2023

Section

Articles

License

Copyright (c) 2023 LEIRD

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Andrade Arteaga, C., Cabrera, C., Lozano, M., & Sambonino, L. (2023). Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector. LACCEI, 2(9). https://doi.org/10.18687/LEIRD2023.1.1.228

Most read articles by the same author(s)