Business perception and change management for the use of virtual reality in an agro-export company
DOI:
https://doi.org/10.18687/LACCEI2024.1.1.1697Palabras clave:
Business perception, change management, virtual reality, agro-export company, TAM.Resumen
The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company.
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2024-07-27
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Derechos de autor 2024 LACCEI
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Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.
LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).
Cómo citar
Yarleque Ayala, L. D. I., Cosio Borda, R. F., Ramírez Briones, L., Noriega Monar, G. M., & Cajavilca Gonzáles, B. (2024). Business perception and change management for the use of virtual reality in an agro-export company. LACCEI, 1(10). https://doi.org/10.18687/LACCEI2024.1.1.1697