Knowledge of E-commerce Among Artisan Entrepreneurs in a Historic Peruvian Resort Town

Autores/as

  • Alfaro Nolasco Brandon Luis Humberto Universidad César Vallejo - (PE), Perú
  • Alvarado Honorio Sofía Cosett Universidad César Vallejo - (PE), Perú
  • Andreu Rodríguez Paulo César Universidad César Vallejo - (PE), Perú
  • Gaitán Acedo José Miguel Universidad César Vallejo - (PE), Perú
  • Llico Llanos Erick Robert Universidad César Vallejo - (PE), Perú
  • Montañez Vega Mariela Ingrid Universidad César Vallejo - (PE), Perú
  • Segundo Eloy Soto Abanto Universidad César Vallejo - (PE), Perú

DOI:

https://doi.org/10.18687/LEIRD2024.1.1.731

Palabras clave:

E-commerce, artisans, technology, policy, transactional

Resumen

This research aims to determine the level of e-commerce knowledge among artisan entrepreneurs in a historic Peruvian resort town. The study was basic in nature, employing a non-experimental, cross-sectional design with exploratory-descriptive scope. The entire population, consisting of 40 artisans, was surveyed using questionnaires with internal consistency verified by Cronbach's Alpha coefficient. The findings revealed that the transactional dimension showed a medium level of knowledge among most artisans, while the political and technological dimensions were found to be at a low level. It was concluded that the artisan entrepreneurs in the resort town demonstrated a low overall level of e-commerce knowledge, though specific criteria for improvement were identified in detail.

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Publicado

2024-12-12

Número

Vol. 2 Núm. 11 (2024): LEIRD 2024

Sección

Articles

Derechos de autor

Derechos de autor 2024 LEIRD

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Licencia

Licencia Creative Commons

Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.

LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).

Cómo citar

Brandon Luis Humberto, A. N., Sofía Cosett, A. H., Paulo César, A. R., José Miguel, G. A., Erick Robert, L. L., Mariela Ingrid, M. V., & Soto Abanto, S. E. (2024). Knowledge of E-commerce Among Artisan Entrepreneurs in a Historic Peruvian Resort Town. LACCEI, 2(11). https://doi.org/10.18687/LEIRD2024.1.1.731

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