Sustainable packaging in circular economy business models, the green revolution to reduce global pollution: a literature review.

Resumen

The systematic literature review answered the research questions by identifying proposals and characteristics of circular economy business models based on sustainable and reusable packaging. The articles came from impact databases from 2020 to 2025, identifying keywords and inclusion and exclusion criteria. The PICOC strategy and the PRISMA flowchart were part of the methodology. It was shown that sustainable packaging can be integrated into circular economy business models to mitigate environmental pollution and care for the environment by reducing waste and contributing to modify consumer behavior and purchasing decisions. In addition, they promote green consumption practices and help companies achieve competitive advantages. It is essential to evaluate their technical, economic and environmental feasibility, as their sustainability and reusability favor the implementation of effective circular models. However, barriers such as high initial costs and lack of clarity about their benefits are a constraint for small and medium-sized enterprises, especially in countries with limited waste management and recycling infrastructure. It is key that consumers, businesses and governments work together to establish clear public policies and regulations to implement these changes. Keywords-Sustainable packaging, circular economy, environmental contamination