Development of a Personalized Virtual Gallery Platform using Lean Startup, Corporate Branding and Artistic Branding

Abstract

In a highly competitive business environment, many small and medium-sized enterprises (SMEs) face challenges in building a strong and distinctive corporate identity. This article presents the development of a personalized virtual gallery digital platform that integrates art, branding, and innovation as a proposal to strengthen the visual and symbolic identity of SMEs. Based on the Lean Startup approach, a digital business model is designed that allows for validation through iterative cycles (build-measure-learn), offering a creative solution tailored to the real needs of the target audience. The platform combines personalized artistic works with strategic consulting in corporate identity, thus facilitating the creation of a coherent and meaningful brand image. Aimed especially at entrepreneurs in Metropolitan Lima, this proposal seeks not only to improve the visual presence of their brands but also to promote an organizational culture more aligned with their values. Overall, this solution proposes a new way to integrate art as a strategic tool in business, offering a scalable and adaptable alternative that contributes to the competitiveness and differentiation of SMEs in today’s market