Design and Implementation Proposal for Operational Process Efficiency: Lean Manufacturing, CRM and marketing segmentation at Intermet-2024
DOI:
https://doi.org/10.18687/LEIRD2025.1.1.574Keywords:
Efficiency, Competitiveness, Lean Manufacturing, Market Segmentation and CRM.Abstract
This work addresses the operational challenges faced by InterMet in event management, based in Perú, proposing the implementation of Lean Manufacturing, CRM (Customer Relationship Management) and marketing segmentation to improve efficiency and competitiveness. These strategies optimize internal processes and allow for a better understanding of customer needs, which is crucial in a competitive market. In the presentation of results to the board, it was highlighted that both Lean Manufacturing and CRM are feasible to implement according to the company's CEO. These initiatives will not only generate short-term benefits but also lay the foundation for sustainable growth and increased future profitability. The report uses industrial engineering tools to provide practical solutions to InterMet's specific challenges.
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Published
2025-12-12
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Copyright (c) 2025 LEIRD
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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How to Cite
Carnero Huamanchumo, A. U., Vasquez Mori, M., Cruz Geri, A., Del Valle Arias, V., Mendieta Fuentes, K., & Zelada Prado, G. (2025). Design and Implementation Proposal for Operational Process Efficiency: Lean Manufacturing, CRM and marketing segmentation at Intermet-2024. LACCEI, 2(13). https://doi.org/10.18687/LEIRD2025.1.1.574