Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector

Authors

  • Carla Andrade Arteaga Universidad de Guayaquil - (EC)
  • Clara Cabrera Universidad de Guayaquil - (EC)
  • Mariana Lozano Universidad de Guayaquil - (EC)
  • Lourdes Sambonino Universidad de Guayaquil - (EC)

DOI:

https://doi.org/10.18687/LEIRD2023.1.1.228

Keywords:

Ecuadorian textile sector, blue ocean strategy, competitiveness, adaptation, innovation.

Abstract

This study aims to explore the implementation of the Blue Ocean Strategy as a strategic planning tool in the Ecuadorian textile sector using a hermeneutic analysis approach. The research employs a qualitative methodology with a descriptive scope and a non-experimental design. Furthermore, it assesses the present state of the Ecuadorian textile industry and examines how the Blue Ocean Strategy can establish a competitive edge in the domestic market by fostering innovation and ongoing enhancement.

Published

2023-12-12

Issue

Vol. 2 No. 9 (2023): LEIRD 2023

Section

Articles

Copyright

Copyright (c) 2023 LEIRD

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License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

LACCEI retains copyright of all published articles under the terms of its copyright transfer agreement. As the copyright holder, LACCEI distributes the articles to the public under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0).

How to Cite

Andrade Arteaga, C., Cabrera, C., Lozano, M., & Sambonino, L. (2023). Blue Ocean Strategy as a Strategic Planning Tool for the Ecuadorian Textile Sector. LACCEI, 2(9). https://doi.org/10.18687/LEIRD2023.1.1.228

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