Content Marketing and Customer Engagement in a Restaurant Chain in Lima – Peru
DOI:
https://doi.org/10.18687/LACCEI2026.1.1.1168Palabras clave:
Content Marketing, Customer Engagement, Social Interaction, Customer Loyalty, Digital Communication.Resumen
Starting from the global pandemic, the power of social networks has experienced an unprecedented massive expansion, consolidating themselves not only as platforms for social interaction, but as decisive public spaces where the value of a corporate brand is built. This research aims to determine the relationship between content marketing and customer engagement in a restaurant chain in Lima - Peru, year 2025. Through a quantitative approach and correlational scope, a sample of 80 users was analyzed. The results show a moderate positive correlation (Rho = 0.562) with a significance level of p < 0.001. It is concluded that content marketing is a fundamental instrument for capturing and retaining customers in the digital environment.
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2026-07-27
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Derechos de autor 2026 LACCEI
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Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.
LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).
Cómo citar
Enciso Ylla, S. A., Vasquez Rayme, S. A., & Escalante Veliz, A. C. (2026). Content Marketing and Customer Engagement in a Restaurant Chain in Lima – Peru. LACCEI, 1(14). https://doi.org/10.18687/LACCEI2026.1.1.1168