Market research and value-added products: an analysis applied to the Canadian

Authors

  • Camila Andrea Namuche Gallo Universidad Tecnológica del Perú UTP - (PE), Perú
  • Cristina Ivone Ruiz Atarama Universidad Tecnológica del Perú UTP - (PE), Perú
  • Kelly Cordova Cordova Universidad Tecnológica del Perú UTP - (PE), Perú

DOI:

https://doi.org/10.18687/LACCEI2026.1.1.299

Keywords:

Market research, added value, exports, internationalization, competitiveness

Abstract

This study analyzes how market research influences the export of Peruvian value-added food products to Canada, highlighting its role in consumer understanding and strategic decision-making. Using a qualitative approach with expert interviews, it seeks to identify opportunities and strategies to strengthen international competitiveness. This is based on theories of competitive advantage, gradual internationalization, and business innovation.

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Published

2026-07-27

Issue

Vol. 1 No. 14 (2026): LACCEI 2026

Section

Articles

Copyright

Copyright (c) 2026 LACCEI

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

LACCEI retains copyright of all published articles under the terms of its copyright transfer agreement. As the copyright holder, LACCEI distributes the articles to the public under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0).

How to Cite

Namuche Gallo, C. A., Ruiz Atarama, C. I., & Cordova Cordova, K. (2026). Market research and value-added products: an analysis applied to the Canadian. LACCEI, 1(14). https://doi.org/10.18687/LACCEI2026.1.1.299