CORPORATE SOCIAL RESPONSIBILITY AND JOB SATISFACTION IN A SHOE TRADING COMPANY

Resumen

The general objective of this research is to determine the relationship between corporate social responsibility and job satisfaction in the marketing company of CALZADOS MARISOL S.A.C. in the city of Trujillo, 2022. It had a descriptive and correlational methodology, as validated instruments, a questionnaire was used, for data analysis the Central Tendency, Dispersion and Shape Measures were used. In addition, it was carried out with Excel and SPSS V.27 for data processing. The sample is 38 collaborators. The main result was obtained in the analysis of the Pearson correlation coefficient of Corporate Social Responsibility and Job Satisfaction takes a value of 0.716, so there is a direct and determining relationship between the variables analyzed, by a 99% significant test. trusted. And it is concluded that it is advisable to strengthen CSR in the company since from what has been studied it is proven that it will bring future joys for the company. Likewise, the economic references such as bonuses, incentives, gratuities, as well as the faithful fulfillment of the payments on the dates stipulated in their contracts directly infers the job satisfaction of the company's employees as long as it does not affect the lasting profitability of the organization over time.