BRANDING AND POSITIONING OF AN INSTITUTE SENIOR TECHNICIAN
DOI:
https://doi.org/10.18687/LACCEI2023.1.1.284Palabras clave:
branding, positioning, strategies, brand, attributes.Resumen
The purpose of this study was to establish the relationship between branding and positioning in a institute of higher education of Piura in a sample of 100 students of the first cycle of the semester 2022 - I, belonging to culinary career. The study followed a methodology applied, quantitative, cross-sectional and correlational. The data obtained were reflected in descriptive and inferential tables, the inferential data analyzed using the decision criteria allowed to contrast the proposed hypotheses. The results of the study revealed a positive relationship - moderate and significant between the study variables. From this it is concluded that all the strategies developed to create and build the brand are associated with its positioning.
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2023-07-27
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Derechos de autor 2023 LACCEI
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Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional.
LACCEI conserva el copyright de todos los artículos publicados bajo los términos de su acuerdo de transferencia de copyright. Como titular del copyright, LACCEI distribuye los artículos al público bajo la Licencia Internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0 (CC BY-NC-SA 4.0).
Cómo citar
Peña Rodríguez, Analiz, Sagástegui Cruz, Julia Otilia, & Alegria Ferreyros, Luis Fernando. (2023). BRANDING AND POSITIONING OF AN INSTITUTE SENIOR TECHNICIAN. LACCEI, 1(8). https://doi.org/10.18687/LACCEI2023.1.1.284