SATISFACTION, TRUST, INVOLVEMENT AND PROPENSITY TO NEW TECHNOLOGIES AS PREDICTORS OF IMPULSE PURCHASE
DOI:
https://doi.org/10.18687/LACCEI2023.1.1.1055Keywords:
mobile commerce, impulse purchase, purchase factorsAbstract
The objective of the research was to be able to give an analysis of the factors that mobile commerce has and that influence impulse purchases, taking generation Y from the city of Chiclayo-Peru as a study. To achieve the objective, a quantitative, applied, non-experimental methodology was used and whose level was explanatory. The population that was considered were mobile phone users with experience in purchases through their devices, with a sample of 382 people. The most relevant conclusion was that all the factors analyzed related to mobile shopping had an influence on impulsivity.
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2023-07-27
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How to Cite
Arbulú Ballesteros, Marco Agustín, Montes Ninaquispe, Jose Carlos, Guzmán Valle, María de los Ángeles, Ramos Farroñán, Emma Verónica, Pantaleón Santa María, Alberto Luis, Pagador Flores, Sandra Elizabeth, & Mogollón García, Francisco Segundo. (2023). SATISFACTION, TRUST, INVOLVEMENT AND PROPENSITY TO NEW TECHNOLOGIES AS PREDICTORS OF IMPULSE PURCHASE. LACCEI, 1(8). https://doi.org/10.18687/LACCEI2023.1.1.1055