Business Intelligence and its Impact on Customer Loyalty in the Retail Sector: A Systematic Review. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.1433. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4131. Acesso em: 18 apr. 2026.