Paredes Gil, Greta Maricarmen, Alcalá Adrianzén, Miguel Enrique. Proposal to improve the commercial area according to Digital Marketing theory to increase sales of footwear in a MSE, Trujillo 2021. LACCEI [Internet]. 2023 July 27 [cited 2026 June 12];1(8). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/3309