Sime-Monzón, Melany, Quispe-Cervantes, Bladimir Raúl, Panez-Bendezu, Miguel Humberto, Vargas-Merino, Jorge Alberto. Digital marketing and consumer behaviour of the Uber brand in Peru. LACCEI [Internet]. 2024 Apr. 16 [cited 2026 May 1];1(8). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/3267