Padilla-Santos S, Fernández-Bedoya VH. Service marketing and its influence on consumer loyalty in a B2B company, Piura, Piura, 2022. LACCEI [Internet]. 2023 Dec. 12 [cited 2026 May 23];2(9). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/6537