1.
Diaz-Fuertes EG, Panez-BendezĂș MH, Vargas-Merino JA. Relationship marketing and customer retention in a Peruvian service company. LACCEI [Internet]. 2024 July 27 [cited 2026 May 23];1(10). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/5776