LAZARO-ACERO HM, Velezmoro-López JA, Quezada-Tello DD. Digital marketing and positioning of MYPES: A systematic review of the literature between 2021-2024. LACCEI [Internet]. 2024 Dec. 12 [cited 2026 May 23];2(11). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/5293