Sagástegui Cruz JO, Aguilar Martinez MR, Araujo Cieza SC. DIGITAL ADVERTISING AND SMART CONSUMPTION: AN ANALYSIS OF CUSTOMER BEHAVIOR AT NUSSABELLA IN LIMA, 2024. LACCEI [Internet]. 2025 Dec. 12 [cited 2026 June 24];2(13). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/5052