1.
Arevalo Tello AL, Vigo Ramos NE, Medina Gamero A. STORYTELLING AND CUSTOMER LOYALTY STRATEGIES FOR FOOTWEAR SMES IN TRUJILLO, LA LIBERTAD. LACCEI [Internet]. 2025 Dec. 9 [cited 2026 May 10];2(13). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/4994