Carrasco Muñoz CR, Arévalo Rioja LE, Sánchez Tarrillo HF, Sono Tantarico E, Sagástegui Cruz JO. ANALYSIS OF CONSUMER BEHAVIOR IN E-COMMERCE IN THE RETAIL SECTOR IN LATIN AMERICA 2020-2025. LACCEI [Internet]. 2025 Dec. 9 [cited 2026 May 10];2(13). Available from: https://proceedings.laccei.org/index.php/laccei/article/view/4921