Bances Sánchez, Jorge Iván, Mónica Esther Panta Merino, and Marlon Walter Valderrama Puscan. “Digital Media and Impulse Consumption by the Millennial Generation in Retail”. LACCEI 1, no. 12 (April 9, 2025). Accessed May 11, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/3920.