NEGRILLO, JEAN PAUL, and NICOLE VILA. “AUGMENTED REALITY IN CUSTOMER EXPERIENCE AS A SALES DRIVER IN THE RETAIL SECTOR: A SYSTEMATIC LITERATURE REVIEW”. LACCEI 1, no. 12 (April 9, 2025). Accessed May 18, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/3616.