Quintana Coronado, Fernando, and Alva Huapaya, Carlos Alberto. “Content Marketing Strategies in Sales Management: A Case Study in a Botica De Trujillo – Peru”. LACCEI 1, no. 8 (July 27, 2023). Accessed June 19, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/3190.