Berlioz Pastor, José Guillermo, Allison Cristabell Bautista Barrios, and Ashly Maryann Oseguera Osorio. “The Role of Predictive Analytics in Business Decision-Making: Intuition or Algorithms”. LACCEI 1, no. 14 (July 27, 2026). Accessed October 2, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/6912.