Diaz-Fuertes, Eda Grettel, Miguel Humberto Panez-Bendezú, and Jorge Alberto Vargas-Merino. “Relationship Marketing and Customer Retention in a Peruvian Service Company”. LACCEI 1, no. 10 (July 27, 2024). Accessed May 23, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/5776.