Carnero Huamanchumo, Alex Ubaldo, Marcelo Vasquez Mori, Andrews Cruz Geri, Vania Del Valle Arias, Kimberly Mendieta Fuentes, and Gloria Zelada Prado. “Design and Implementation Proposal for Operational Process Efficiency: Lean Manufacturing, CRM and Marketing Segmentation at Intermet-2024”. LACCEI 2, no. 13 (December 12, 2025). Accessed July 4, 2026. https://proceedings.laccei.org/index.php/laccei/article/view/4895.