E. K. BRAVO HUIVIN, J. E. Fabián Caldas, C. E. Pereda Casanova, and N. Jáuregui Nongrados, “Implementation of digital marketing strategies to increase sales in a company in the footwear sector”, LACCEI, vol. 1, no. 12, Apr. 2025, doi: 10.18687/LACCEI2025.1.1.1971.