[1]
J. A. VELEZMORO LÓPEZ, C. L. Orrego Campos, and H. M. LAZARO ACERO, “Marketing as a strategy to improve business competitiveness: A systematic review of the literature between 2021 and 2024”, LACCEI, vol. 1, no. 12, Apr. 2025, doi: 10.18687/LACCEI2025.1.1.649.