[1]
Tucno - Chuqui, Betsabe Abigail, Ariste - Leon, Lizbeth Luz, Panez - Bendezu, Miguel Humberto, and Vargas - Merino, Jorge Alberto, “Digital marketing and customer value-oriented business management in SMEs”, LACCEI, vol. 1, no. 8, Apr. 2024, doi: 10.18687/LACCEI2023.1.1.1035.