[1]
Bernia-León, Walter Christian, Olórtegui Alcalde, Luis Miguel, Rondón-Aquino, Valeria, Reategui-Jauregui, Thais Tiany, and Vargas-Merino, Jorge Alberto, “Digital marketing and customer loyalty strategies in service companies. A systematic review between 2016-2022”., LACCEI, vol. 1, no. 8, July 2023, doi: 10.18687/LACCEI2023.1.1.687.