W. A. Castro Gutierrez, M. A. Lucio Venegas, A. L. L. F. Mendoza Castillo, H. E. Ventura Aguilar, and M. W. Valderrama Puscan, “Digital marketing strategies and positioning in SMEs marketing children’s clothing”., LACCEI, vol. 1, no. 10, Apr. 2024, doi: 10.18687/LACCEI2024.1.1.609.