K. O. Millones Puican, M. W. Valderrama Puscan, S. I. Delgado Wong, M. E. Panta Merino, and F. A. Zavaleta Velásquez, “BTL strategies for customer loyalty in the health sector: Chiclayo Health and Wellbeing Case”, LACCEI, vol. 1, no. 10, Apr. 2024, doi: 10.18687/LACCEI2024.1.1.590.