A. L. Arevalo Tello, N. E. Vigo Ramos, and A. Medina Gamero, “STORYTELLING AND CUSTOMER LOYALTY STRATEGIES FOR FOOTWEAR SMES IN TRUJILLO, LA LIBERTAD”, LACCEI, vol. 2, no. 13, Dec. 2025, doi: 10.18687/LEIRD2025.1.1.813.