[1]
G. L. Merino Rivas, D. A. Rodríguez Esquén, and J. C. Montes Ninaquispe, “Influence of Advertising on Buying Behavior and Brand Loyalty trough Brand Awareness of an Imported Product in Chiclayo, 2025”, LACCEI, vol. 2, no. 13, Dec. 2025, doi: 10.18687/LEIRD2025.1.1.368.